Microsoft last week released the fourth
quarter of fiscal year 2012 earnings, fourth-quarter net loss of $ 492 million,
which is Microsoft's first quarterly loss since listing in 1986. , Given high
expectations of Microsoft Windows Phones Mobile fell short of expectations had
a negative impact on performance. In the Chinese market, the Android thousands
of intelligent phones shipped impact and partners shirk, Windows Phones lost
their in Chinese market.
Windows Phone Chinese high-profile debut
March 21 this year, Microsoft announced
Windows Phone officially for the Chinese mainland market release, the
leadership of Nokia, Samsung, HTC, ZTE and other terminal manufacturers will
all be present. Before the conference, HTC also grab before Nokia released the
country's first Windows Phone 7.5 platform, HTC X310e phone.
In the ensuing March 28 Nokia CEO Ai Luopu,
personally came to China, to come up with a greater momentum: Nokia, together
with China Telecom cloth Nokia's first Windows Phone handset - Lumia 800C's
return to China CDMA mobile phone market. Yi Luopu full of confidence at the
press conference, said: In an interview with Sohu IT interview with the release
site selection the Yongdingmen display Nokia thick history and determination to
rise from the ashes, and China Telecom Chairman Wang Xiaochu side by side
through the gates of the move indicates the importance the Chinese market,
Nokia.
The visit of the chiefs, the support of
partners, Microsoft Windows Phone in China have a high-profile start.
However, the next change, but people were unprepared.
The market share of bleak: the country
accounted for only 1.6%
On April 13 this year, Microsoft's senior
vice president, Greater China, Chairman and CEO Simon Leung announced his
resignation, which with its Windows Phone Chinese conference presided over the
appearance time of less than a month. Microsoft's entry into China 20 years
Simon Leung is the sixth for Greater China CEO for nearly four years of his
term. Successor Ralph Haupter, vice president of Microsoft Germany is also
Microsoft's first non-Chinese person in charge of.
It is said that the Chinese market PC out
of the volume comparable to the U.S.,
but Microsoft's royalty income is only 5% or less. Microsoft executives in China can not
improve the dissatisfaction of License (copyright licensing) costs. Analysts
believe that, compared with the handsome local executives more competitive with
the domestic regulatory authorities, partners communication. Who just entered
the Chinese Windows Phone, terminal manufacturers, operators, distributors
cooperation and the strengthening of the developer contact and so on, Simon
Leung's departure is a loss.
With the iOS Android platform competition, Windows Phone
no longer afford. According to Strategy Analytics latest data show that Windows
Phone will reach 4% this year in the United States share. Most of the
Windows Phone handsets from Nokia, HTC, and Samsung. Although the 3% market share
over the same period last year increased slightly, but Microsoft's more and
more difficult. Nielsen data show that 51.8% of U.S. smartphone Android, 34.3% of
the iPhone, 8.1% using the BlackBerry.
To enter the Chinese market, in March of
this year, Windows Phones situation is more bleak: according to market research
firm Sanofi data show that in June this year, Windows Phone platform for mobile
phones (including a small number of Windows mobile) shipments 200 000 ,
accounted for only 1.6 percent of the smartphone market in the country.
