Microsoft last week released the fourth quarter of fiscal year 2012 earnings, fourth-quarter net loss of $ 492 million, which is Microsoft's first quarterly loss since listing in 1986. , Given high expectations of Microsoft Windows Phones Mobile fell short of expectations had a negative impact on performance. In the Chinese market, the Android thousands of intelligent phones shipped impact and partners shirk, Windows Phones lost their in Chinese market.
Windows Phone Chinese high-profile debut
March 21 this year, Microsoft announced Windows Phone officially for the Chinese mainland market release, the leadership of Nokia, Samsung, HTC, ZTE and other terminal manufacturers will all be present. Before the conference, HTC also grab before Nokia released the country's first Windows Phone 7.5 platform, HTC X310e phone.
In the ensuing March 28 Nokia CEO Ai Luopu, personally came to China, to come up with a greater momentum: Nokia, together with China Telecom cloth Nokia's first Windows Phone handset - Lumia 800C's return to China CDMA mobile phone market. Yi Luopu full of confidence at the press conference, said: In an interview with Sohu IT interview with the release site selection the Yongdingmen display Nokia thick history and determination to rise from the ashes, and China Telecom Chairman Wang Xiaochu side by side through the gates of the move indicates the importance the Chinese market, Nokia.
The visit of the chiefs, the support of partners, Microsoft Windows Phone in
have a high-profile start.
However, the next change, but people were unprepared. China
The market share of bleak: the country accounted for only 1.6%
On April 13 this year, Microsoft's senior vice president, Greater China, Chairman and CEO Simon Leung announced his resignation, which with its Windows Phone Chinese conference presided over the appearance time of less than a month. Microsoft's entry into
Simon Leung is the sixth for Greater China CEO for nearly four years of his
term. Successor Ralph Haupter, vice president of Microsoft China is also
Microsoft's first non-Chinese person in charge of. Germany
It is said that the Chinese market PC out of the volume comparable to the
but Microsoft's royalty income is only 5% or less. Microsoft executives in U.S. can not
improve the dissatisfaction of License (copyright licensing) costs. Analysts
believe that, compared with the handsome local executives more competitive with
the domestic regulatory authorities, partners communication. Who just entered
the Chinese Windows Phone, terminal manufacturers, operators, distributors
cooperation and the strengthening of the developer contact and so on, Simon
Leung's departure is a loss. China
With the iOS Android platform competition, Windows Phone no longer afford. According to Strategy Analytics latest data show that Windows Phone will reach 4% this year in the
share. Most of the
Windows Phone handsets from Nokia, HTC, and Samsung. Although the 3% market share
over the same period last year increased slightly, but Microsoft's more and
more difficult. Nielsen data show that 51.8% of United States smartphone Android, 34.3% of
the iPhone, 8.1% using the BlackBerry. U.S.
To enter the Chinese market, in March of this year, Windows Phones situation is more bleak: according to market research firm Sanofi data show that in June this year, Windows Phone platform for mobile phones (including a small number of Windows mobile) shipments 200 000 , accounted for only 1.6 percent of the smartphone market in the country.