2012年7月30日星期一

The Miraculous Month For Nokia


Previously, China's local phone after three to imitate tide: the first round by the appliance manufacturers to launch around 2000, can become a paste shell imitation cottage; the second round of MediaTek collaborative Shenzhen many cottage small factories, the Design House have launched can be called a workshop custom cottage; the latest launch of a mainly Chinese, cool, together, the four manufacturers led to the use of Spreadtrum, MediaTek chips and the Android operating system expansion.

Although they are imitating, but the domestic manufacturers, or have been self-transcendence. The first generation to imitate machine to seize the new market, especially the four-tier cities and below market, the second generation to imitate machine has been customized to seize LG, Samsung and their low-end market, while the new generation of custom machine has become the number one killer of Nokia are, they have strong channel capacity and better R & D capabilities.

Therefore, when Android and MediaTek have the stage to build a good, smart-phone Happy Valley field is no longer technology as barriers, with the enterprise of this stage, the final competition is the marketing channels, cost control, as 10 years before the domestic appliance industry, thousands of small manufacturers of home appliances, far more than the cottage phone number of vendors.

It is in this context, marketing, channels, and cost control advantage of the business is also expected to succeed, for example, China, cool, together, they all have at least two of the three, that is to have at least two-tone can QUICKER. Lenovo since into the original ZTE, Huawei and take advantage of the channel operators, sales achieve a multiplier.Similarly, millet, OPPO their main technical marketing, advertising through traditional advertising or Twitter virus, Brain Washing, occupy space in a particular market segment; while the number of Internet phone play, it is stimulating with low-cost mobile phone value-added services to make money.

However, when the Lenovo began hoisting, copy the success of the PC field, the "red tide" of this industry is coming, there is no advantage in the channel, marketing, and cost is difficult for enterprises to survive. For example, the control of the second generation of the cottage manufacturers have three or four-wire channels by the impact of channel operators and electricity suppliers will be greatly reduced, it is difficult to copy the success in the past. 

So, all I can see about this”red tide” is the world of electronic gadgets is elusive. And the only we can do is enjoy low price from the development of digital electronics.  

没有评论:

发表评论